Top New Platform Adopter
Noah Holdings (Hong Kong) Limited


Share with us your experience in choosing iFAST as a platform for your advisers.
We are glad to be able to work with iFAST, one of the largest independent fund trading platforms in Asia, with offices set up in Singapore, Hong Kong, Malaysia and India. Founded in 2000, iFAST's main shareholders are SPH Asia One Ltd, the internet arm of Singapore Press Holdings, as well as DMG & Partners Securities Pte Ltd, we are reassured of the company’s reliability. With experiences in handling investment immigration for more than 200 customers in Hong Kong over the years, iFAST has also won awards such as the "Fund Platform" and "Online Usability" awards in The Best Practice Financial Award etc., which contributes to our confidence in the services offered by iFAST.


How did you grow your business using the iFAST platform?
iFAST and Noah Hong Kong have been working closely together since January 2013, and already 20 of Noah's customers have chosen iFAST, especially for CIES investment. As an independent fund trading platform, iFAST is able to provide a secure and transparent supporting platform for our customers. At Noah Hong Kong, we have a huge client base that we provide financial advisory to, and we can leverage on iFAST's innovative product offerings, wide selection of funds with different investment strategies, and through our collaboration, Noah can offer a comprehensive and professional investment services to our investors.


Going into 2014, what are the biggest challenges for you? What strategy will your team adopt in order to stand out in the industry?
We anticipate several big challenges in 2014. First of all, we will be finding ways to introduce ourselves to local customers in Hong Kong, to let them have a better understanding of who we are, be able to recognise the Noah branding, and eventually choose us. We will continue to build our relationships with our clients through our quality and professional services, in order to attract new customers by referral. In the future, we will keep expanding our business while building up the reputation and improve our branding.

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